Business of Speed | Who Are We?

Add value to your partnerships.
Our Foundation
Vincenzo Landino, Founder + Managing Director
A lifelong F1 fan, Vincenzo is a U.S.-based Formula 1 business strategist who transformed from SaaS Content Strategist to "The F1 Guy".
Vincenzo is a first generation Italian-American and third generation entrepreneur who is known for having skills and experience across a wide variety of disciplines from marketing, strategy and PR to supply chain and infrastructure.
Since 2014, Vincenzo has turned his focus to humanizing brands through engaging content strategies and production. His portfolio of clients includes NASCAR, Las Vegas Grand Prix, Snapdragon, Grand Prix Plaza, SAP, Harry’s, SXSW, Oracle, Adobe, Intel, Paul Mitchell Schools and more.
In a short period of time, Vincenzo has turned himself and Business of Speed into a trusted voice in the business of sponsorship and partnership ecosystem.

Lali Michelsen, Partner + Chief Creative Officer
Lali Michelsen brings a career-long dedication to Marketing, Advertising, and Communications to Business of Speed. With deep experience as a copywriter and creative director at agencies like Wunderman, Dentsu, Y&R, and PUREBLINK in Toronto and New York, she has a proven record of translating complex ideas into compelling content.
A lifelong motorsport addict and sports fanatic—with Formula 1 and IndyCar being her longest-standing love affairs—Lali leverages her creative prowess and multiple language skills to help clients create an experience that goes "beyond the logo slap."
Her focus is to strategically connect brands to the action through content creation, partnership messaging, C-Suite education, event hosting, and dynamic activations. Lali’s expertise and passion are invaluable in designing high-impact strategies for clients ready to get closer to the race.
What We Do
Content 
Partnering with athletes, brands, circuits, rights holders, and teams to create intelligent messaging. 
Event Hosting
Elite facilitation and insider-led event hosting at circuits to deepen client/partner relationships and authority.
Partnerships
Crafting the narrative that turns a sponsorship into a story. Clarity that sells the 'why' behind the deal.
C-Suite Engagement
Executive newsletter for leadership  on racing's ecosystem, investment trends, and cultural leverage. 
Activations
High-impact, dynamic experiences that connect brands to the race and engage target audiences.
Business of Speed Podcast — Insiders from the world of speed.
Who Loves Us
High-level engagement for athletes, brands, circuits rights holders and teams.
Ready to explore how Business of Speed can elevate your brand? We're passionate about crafting authentic, impactful connections that go beyond traditional sponsorship.
Email Us
Drop us a line to discuss your vision and how we can achieve it together.
ciao@bizofspeed.com
Connect on LinkedIn
Follow our insights and engage with our community for the latest F1 business trends.
Business of Speed